An attendee at the Microsoft Ignite technology conference walks past the Hewlett-Packard (HP) logo in Chicago, US. [Photo/Agencies]

Chinese e-commerce giant JD.com Inc signed strategic partnership with HP Inc on Thursday, a move aimed at boosting its strength to compete in the growing enterprise market in the country.

Under the deal, the two sides will enhance cooperation in product development, sales, marketing and customer services, connecting the sales platform and brand to offer clients better services.

Hu Shengli, president of JD.com Inc's 3C business department, said the two companies aimed to offer high-quality products and services to meet clients' changing needs.

"Instead of simply copying the offline experiences, we will focus on industry exploration and networking. Supported by JD's technology capability and platform, it will be a win-win game."

"We two will especially work together to provide customer services, which will help reduce the cost and offer better user experiences."

With the help of JD.com's big data technology, HP Inc will be able to better target the enterprise market, introducing more customized products and industry solutions accordingly, the company said.

According to a report released by market research company IDC in April, HP Inc took back the top spot in the global PC market by shipment for the first quarter this year, followed by its rival Lenovo.

Zhuang Zhengsong, president of HP Greater China Region, said HP will take JD.com as its priority sales platform and will work with JD.com to bring more products for corporate clients.