Hangzhou event gives Asian fashion a chance to take on Western brands
By Sun Yuanqing |
China Daily |
Updated: 2017-06-23 09:22
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| A model presents creations by Asian designers at the opening runway show during the annual conference of the Asia Fashion Federation.[Photo provided to China Daily] |
The participants were invited to visit the Alibaba Group, where they were introduced to the latest developments in e-commerce.
The event also saw the opening of the E-fashion Town, a newly developed town in Hangzhou for Asian designers.
Some 20 designers and 36 fashion brands have opened studios in E-fashion Town. They include renowned designers like Lu Minchao and Wang Yutao.
Meanwhile, Hangzhou is encouraging more designers to set up studios in the town.
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