日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Industries

Hotpot finds sweet spot

By Wang Zhuoqiong | China Daily | Updated: 2017-11-06 07:37
Share
Share - WeChat

Jack Ma, the founder of Alibaba, savors the king crab he ordered at Hema Xiansheng, an emerging online-to-offline supermarket backed by Alibaba, in Shanghai in July.[Provided to China Daily]

Haidilao Hotpot, the restaurant chain that leads the hotpot catering market in China, launched an instant variety of its famous offering last quarter. The new variety cooks in 15 minutes and is priced 35.90 yuan ($5.42).

At Haidilao restaurants, a traditional hotpot meal is served for about 150 yuan on average and takes at least 30 minutes to materialize on the table after a customer places the order.

The instant variety pack contains hotpot sauce, soup, and other ingredients. A consumer merely needs to add near-boiling water to the stuff.

On Haidilao's online store on the Tmall marketplace, more than 57,000 consumers buy its popular spicy beef flavor instant hotpot every month.

The product is the result of a joint investment of 50 million yuan ($7.6 million) by Haidilao and Xinpai Shanghai, a restaurant chain based in Shanghai, to manufacture and sell instant hotpot.

Zhu Danpeng, a researcher with the China Brand Institute of Food and Beverage, said: "the production technology for instant hotpot is relatively easy, and is designed to please young consumers."

Haidilao's push into instant foods has inspired China's traditional hotpot caterers to follow suit. They have launched various flavors with matching ingredients, all of which are now sold online as well as offline (at retail outlets)-a new business model called New Retail.

Such business expansion moves come in the wake of the rising popularity of takeouts and food delivery apps in China.

Traditional restaurants are feeling compelled to branch out into retail, particularly in segments like packaged food and ready-to-eat food, to retain access to consumers. In doing so, they are overcoming physical space limits.

In another twist to the tale, retailers such as supermarkets are adding in-store dining services to allow consumers to buy and eat on their premises processed food and food cooked in their in-house kitchen. The idea is to increase fresh food sales.

For instance, the Lianxiangqiao store of Wumart Stores Inc in Bejing offers cooked seafood for its customers.

Similarly, Hema Xiansheng, the emerging online-to-offline or O2O supermarket operated by Alibaba, is a combination of supermarket, grocery store and restaurant, which allows its customers to buy online or offline.

Last year, it opened its first offline store in Shanghai and quickly expanded to a 12-store chain spanning Shanghai, Beijing and Ningbo.

Another example is Yonghui Superstores of Yonghui Super Species chain. It caters to middle-class consumers by combining supermarkets, catering and mobile app to provide a New Retail experience.

Yonghui Superstores has plans to open more than 100 stores next year.

Most of the leading retailers have adopted a more aggressive O2O strategy, according to Kantar Worldpanel China, a market research firm.

Top
BACK TO THE TOP
English
Copyright 1994 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 亚洲一级特黄 | 成年人观看 | 欧美少妇bbw | 一区二区三区在线免费观看 | 亚洲不卡一区二区三区 | 国产午夜三级一区二区三 | 狠狠天天| 欧美偷拍精品 | 中文久久精品 | 91久久久久久久久久 | 欧美一级黄 | 大地资源高清播放在线观看免费 | 一道本视频在线 | 亚洲图片中文字幕 | 国产一区二区三区在线看 | 日本少妇做爰全过程毛片 | 国产一区二区三区四 | 亚洲国产91 | 日韩成人在线免费观看 | 国产精品福利视频 | 成人网在线免费观看 | 欧美日韩精品久久久 | sihu在线 | 天天插天天舔 | 欧美国产视频 | 九九热这里有精品视频 | 中文字幕在线观看亚洲 | 国产免费资源 | 91制服丝袜| 亚洲一区二区自拍 | 国产伦一区二区三区 | 蜜臀久久99精品久久一区二区 | 欧美亚洲日本在线 | 综合久久久久 | 欧美成人精品在线观看 | 亚洲午夜18毛片在线看 | 欧美三区在线观看 | 日本免费一区二区三区 | 成年在线视频 | 日韩第三页 | 天天做天天爱天天爽综合网 |