Though usually dubbed as the “US Chunwan”, the American football is not a widely-played game in China. As the NFL is eyeing global expansion, the inclusion of international musical talent in the event seems to be their new strategy.

Maureen Bausch, CEO of the Minnesota Super Bowl Host Committee, said that they were thrilled to host Kris Wu, while NFL China Managing Director Richard Young said they considered Kris “an extremely talented individual” who will be “a great representative for NFL’s rapidly growing fan base in China.”

Wu frequently appear in the world’s renowned fashion and sports occasions as well. He walked the runway for Burberry at the London Fashion Week in 2016, and has played at the NBA All-Stars in 2016 and 2017.

The Super Bowl Live’s stellar lineup this year also includes Brother Ali, Skylar Grey, X Ambassadors and many others led by Grammy-winning music producers Jimmy Jam and Terry Lewis.

Tencent Sports, one of China’s top digital streaming media lets, will cover and broadcast the Super Bowl LII games, other events, as well as Wu’s performance and gameday experience.