The complex is a collaboration between NBA China and Hongkun Group, a global, Beijing-based real-estate investment, development and management company.

"We're excited to join the NBA in building this unique, family-friendly destination that caters to basketball fans," said Hongkun Group president Yuan Chun.

"We can't wait to share the excitement of the game with individuals and families who desire a healthy and aspirational lifestyle."

Hongkun Group's deputy general manager, Zhang Hui, promised the center will continue to evolve over time.

"Our first guarantee is the functional diversity of the center," he said.

"Also, we will make sure it will hold various activities. Meanwhile, we have to deliver more NBA content to interact with fans. Lastly, we have to provide better and better services and increase the popularity of our brand."

Since its establishment in 2008, NBA China has paid special attention to connecting with China's younger generations through youth tournaments and charity activities.

Continuing in that vein, NBA Playzone, a family entertainment center, opened in Beijing on Sunday. The 965-sq-m facility provides a variety of basketball-themed play areas and activities.

Wilkins, 58, was also in attendance there, and said: "The NBA has initiated a lot of grassroots programs to integrate basketball with different programs around the world. It's getting bigger and bigger."