Authorities hope the company can integrate and upgrade the nongjiale scattered throughout the village.

"We'll develop many distinctively themed homestays and courtyards," the company's general manager Fan Guohui says.

Themes include art, pottery, traditional Chinese medicine, rockeries and automobiles, Fan explains.

Some of the plans have been settled, and the places are scheduled to open in October.

Pixian native Yu Shitou has rented a 400-square-meter yard in Nongke village for 20 years.

He plans to build a cultural area in his inn with a library, Chinese zithers, calligraphy, painting and tai chi.

The 41-year-old has previously worked in the publication, tea, TCM and music businesses.

Yu is confident in his prospects. He expects to benefit from the area's reputation as the cradle of nongjiale and the upcoming opening of a nearby subway stop and highway.

He's also planning to expand his courtyard to feature an "entry-lux" destination with bonsai that targets younger travelers and will offer accommodation next year.

Indeed, it seems the birthplace of China's nongjiale has continued to grow up and is poised to mature even more quickly in the near future.