The annual Dalian International Sand Cultural Festival concluded in September and the three-month festival has attracted 3.1 million tourists both from home and abroad to Dalian Jinshitan National Tourist Resort.

According to the organizing committee, the festival promoted tourism consumption by 1.55 billion yuan ($233.8 million) for the national 5A-level resort in Dalian Jinpu New District, Northeast China's Liaoning province.

"We're comprehensively upgrading the tourism industry to build Jinshitan into a world-famous tourist resort," said Shang Shuchen, director of the administrative committee of Dalian Jinshitan National Tourist Resort.

Also known as Golden Pebble Beach, Jinshitan is famous for its beautiful natural scenery.

During the festival, Jinshitan held 18 themed activities, featuring international youth culture and art exchange, seafood cuisine, beach volleyball match, model contest, and environment protection and so on.

"By providing more choices for citizens and tourists to enjoy the beach life, we try to enrich local cultural activities and stimulate tourism consumption," said Shang.

Over the years, Dalian Jinpu New District has successfully built a number of special tourism festivals with its rich cultural heritage and tourism resources. The international sand cultural festival at Jinshitan has become a well-known brand in Northeast China and even Northeast Asia.