NAIROBI -- Chinese smartphone marker OPPO plans to unveil a new smartphone into the Kenyan market before the end of 2018, officials said on Saturday.

Jesse Wu, brand manager of OPPO Kenya, told Xinhua in Nairobi that the OPPO A7 will pioneer the latest technologies and systems combined with the most advanced exquisite design in smartphone industry.

"Maintaining the trendsetting norm and in order to let more young users to enjoy the latest smartphone fashion, OPPO will introduce the OPPO A7 before the end of the year," Wu said.

He added that the Kenyan market is changing drastically and people are appreciating genuine quality of user-experience over just specs on paper.

"The OPPO A7 will target young people with a discerning heart for an outstanding design, convenient and smooth operation, and advanced multimedia practice," he said.

Wu said that OPPO entered the Kenyan market in March 2015 and has carved out a niche among consumers looking for the latest features in a smartphone.

He noted that apart from the selfie camera, VOOC flash charging system and artificial intelligence technology application, OPPO has always been the trendsetter of smartphone design, from rotating camera of OPPO N3, the revolutionary panoramic arc screen of OPPO Find X, to the most recent Waterdrop screen of OPPO F9 which is yet to be introduced by any other brand in Kenya.

Wu revealed that OPPO has always invested highly when it comes to research and development and especially in the area of exterior design, mobile photography and power management.

The OPPO executive said that the smartphone market in Kenyan and Africa at large has a great potential which is yet to be fully tapped.

"As OPPO, we use this opportunity to deliver high quality products to the ever-growing demand of quality and attractive designs," Wu said.