More artists to be involved

"Good letters may lose their appeal because of unsuccessful interpretations, therefore, performers, to some degree, determine the success of Letters Alive," said Wang Cheng, deputy director of the Media Center Department, Heilongjiang Satellite TV.

As a rule, the 12-episode culture program has invited many well-known Chinese celebrities to the show. In comparison with the former two seasons, more young artists are taking part this time.

In addition to the familiar faces like actors Zhao Lixin and He Bing, and Taiwanese actress Kuei Ya-Lei, TV host Kevin Tsai, hostess Yang Lan, actresses Chen Shu and Qi Wei, and actors Dong Yong and Wang Zijian also will bring impressive performances in turn.

"Our program's viewers under the age of 29 accounted for more than 75 percent of the total. However, the popularity of celebrities among the young generation is not our selection priority," Guan said.

"The program focuses more on the match suitability between performers and the letters they are to read. Every person has a different style and feeling in performing them, and all we want to is to give the audience the best visual feast."

Also, it is worth noting that the program has added a comment time. Each time a letter is read, a renowned commentator sits in the studio and shares their feelings toward the letter and tells viewers the stories behind the letters.

"The commentators' views do not stand for truth, as there are a thousand Hamlets in a thousand people's eyes," the director said. "But they, based on their vision and experience, will convey positive social energy to viewers."