"Love is at least as important as academic achievement and career," Hu says.

"It's essential that everyone understands it."

Some young people turn to psychologists when they experience relationship problems.

Common issues are finding love, resolving conflicts and overcoming breakups, says Sun Yuwei, a psychologist who offers consultation services for students at Beijing Foreign Studies University, Beijing Institute of Technology and Minzu University of China.

"We try to guide young people so they have a good understanding of love ... and of themselves."

Xu says a common problem is many people don't clearly know what kind of partner they want.

Sun attributes this to Chinese parents' excessive control over their children's lives.

"Children can't develop strong decision-making abilities if their parents make decisions for them," she says.

Hu says many young people have never considered this.

"They approach love instinctively and search for partners who resemble their heterosexual parents, but that's perhaps not a reliable approach," she says.

"Explore your personal needs and find someone who shares similar values and views."

People should also learn about relationships from family, school and society, Hu says.

More women are actively approaching men, as the tradition of men making the first move is fading.

Hu believes that, in fact, fewer men are interested in pursuing women.

"Some say they'd rather play computer games than chase girls because it's troublesome," she says.

Taking the lead to start a relationship is a sign of confidence, Hu says.

"Pursue the person you love based on what you know," she says.

"Mutual understanding is key."