His death has become one of the most talked-about topics on Chinese Twitter-like platform Sina Weibo, gaining more than 330 million hits. One topic, "How many pieces of Chanel do you have so far?" calls for users to post pictures of their Chanel products in memory of Lagerfeld.

"Every elegant woman deserves a Chanel product, and I really like Chanel's Gabrielle bag series. The bags are pretty subtle and functional aesthetically. Also the mixed metal hardware is very cool," said Sina Weibo user Xiao Mililili.

"I am a loyal of Chanel's shows. From the landmark Eiffel Tower to the cruise ship and a real-life beach, it seems that Chanel gives you the biggest surprises, as it has no boundaries and no limits, always delivering the best sets, time and again," said another Weibo user Wo Aidamahua.