FUZHOU - Loaded with food, clothing and furniture, shipping company MSC's "Seaspan New York" left Xiamen port in East China's Fujian province in early April.

It is the first route that the world's second-largest shipping company has opened to link Xiamen with Southeast Asia to meet growing demand for international trade in the region.

At the port's Haitian Container Terminal, robotic bridge cranes unloaded containers filled with bananas and rubber from a newly arrived cargo ship, and then replaced them with clothing, footwear and electromechanical products.

The bustling port offers a glimpse of robust trade links stimulated by a shipping consortium launched last December.

The alliance, known as Silk Road Shipping, was jointly initiated by Xiamen Port Holding Group, Fujian Provincial Communication Transportation Group, China COSCO Shipping Group, and dozens of other carriers and logistics service providers from home and abroad to serve trade among Belt and Road Initiative economies.

The alliance opened 34 shipping routes by the end of March and provided 269 ship services along these routes, handling a total of 210,000 TEUs (twenty-foot equivalent units), according to Chen Zhiping, president of Xiamen Port Holding Group.

To forge an integrated logistics alliance for the Belt and Road Initiative, Fujian Silk Road Maritime Operation Co Ltd was established as the operating platform to attract companies in the logistics and shipping supply chain around the world.

The alliance is expected to improve the infrastructure of intermodal transport systems and renovate port areas and logistics parks, said Cai Liqun, general manager of the operating firm.

"Synergy will be created by connecting maritime shipping with China-Europe freight trains, and we are also expanding service across the Taiwan Straits," Cai said.

The local government has vowed more efficient customs inspections and to introduce advanced quarantine facilities, linking up services like storage and inland transportation for faster customs clearance.

The new initiative has been welcomed by over 60 supply chain parties around the world, including major international containership operators.

ZIM, one of the leading carriers in the global container shipping industry, sees increasing market opportunities along the 21st Century Maritime Silk Road as the initiative is receiving more positive responses from the international community.

ZIM's Xiamen branch, one of the initiators of the consortium, has expanded its business along China-Southeast Asia routes in the first quarter of this year.

"The alliance will help optimize the supply chain of the industry, and we see a promising future in it," said Chen Zhiqin, general manager of ZIM Xiamen.

Xiamen port handled more than 10 million containers in 2017, moving up to the 14th-largest container port globally.

The port is set to bolster its competitiveness by leveraging smart tech like unmanned automation. Jobs like loading, unloading, and stockpiling can be completed by automated machines controlled by computers in the terminal's central control room.

Chen Zhiping said his company was dedicated to improving the business environment by lowering cost for carriers and logistics companies and enhancing the port's efficiency.

"We have reduced port charges by more than 15 percent since last year, with the efficiency of customs clearance process up by 55 percent," Chen said.

The Silk Road Shipping plans to expand to more international ports and build a comprehensive intermodal transport network by the end of next year.

It also aspires to develop into a competitive global brand in the field of logistics services and shipping networks by 2025.