Mania for KAWS x Uniqlo tees: Fast fashion brand finds Midas touch in China
By Zhu Lingqing |
chinadaily.com.cn |
Updated: 2019-06-05 16:10
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KAWS, the New York-based graffiti artist, has gained fame, vast followings and a high commercial value in the field of art and fashion, with his artwork sold for HK$100 million ($12.7 million) this April at Sotheby's auction in Hong Kong and his successful collaborations with Dior, Moschino, Vans and Nike in recent years.
KAWS means expensive, but Uniqlo makes it affordable: A T-shirt from KAWS x Uniqlo collection only costs 99 yuan.
