Lu Di, company CEO, said that the company will continue to seek partnerships with food and clothes manufacturers through licensing its intellectual property, such as the original cartoon characters. 

According to a survey published in June by Licensing International,the leading trade organization for the global licensing industry, worldwide retail sales of licensed merchandise and services increased to $280.3 billion last year.

China accounted for just 3.38 percent of that figure –that means there's a gap in China's market for Lu's company to explore.