Tech behemoth Amazon.com Inc said on Wednesday that the sales revenue in the Chinese market on the Black Friday shopping spree, which falls on Nov 29 this year, were three times higher than its sales during China's annual Singles Day shopping extravaganza.

It only took as few as 40 hours for Chinese consumers to receive their cross-border parcels, and Amazon Prime members in China saved more than 100 million yuan ($14.1 million) during Black Friday and Cyber Monday, according to Amazon.

The company said Champion, Calvin Klein and Under Armour were the top three foreign brands favored by Chinese consumers. Moreover, the sales of household products, personal care and cosmetics saw robust growth.

Black Friday, the start of the Christmas shopping season, is a major shopping day featuring the highest discounts all year round and serves as a bonanza for brick-and-mortar retailers, e-commerce players and consumers from around the world.

The Amazon Global Store, the cross-border shopping platform of tech behemoth Amazon, has launched a pop-up store on social commerce site Pinduoduo Inc, and plans to operate it through the end of December.

The pop-up store offers Chinese customers a selection of about 1,000 overseas products from Nintendo Switch consoles and Australian baby formula to personal care products.

This year's Black Friday online sales broke a record in US, ringing in at $7.4 billion in transactions, according to figures from data provider Adobe.

Alibaba Group Holding Ltd achieved record high sales of 268.4 billion yuan during its Singles Day shopping extravaganza, an increase of 26 percent compared to 2018.