Kempinski Hotel Beijing not only celebrated the Lady in Red but also incorporated the icon the newest Kempinski Discovery additions announcement. As a Beijing expert, Lady in Red introduces the captivating Kempinski Discovery Local Experiences for 2020. The icon’s newest photo shoot relives the awe-inspiring tours and destinations around Beijing, which provides guests the opportunity to dive into the position of the Lady in Red and experience Beijing as they would. From a local hotpot terrace experience with the iconic Beijing drum tower in the background to exploring the local hutongs in style from the seat of a traditional rickshaw, the Lady in Red can predict how a guest would enjoy Beijing.

“Essentially, the Lady in Red was meant to replace the rather old-fashioned guest relations position, which was not iconic at all,” Benedikt Jaschke said. “We were looking for the extra sparkle of a unique personality with unique responsibilities who is easy to recognise.” More than 150 Ladies in Red gracefully represent Kempinski over the portfolio, coming from all walks of life and from more than 30 countries. There are even some Gentlemen in Red – for example, at Hotel Adlon Kempinski Berlin – who can be recognised by their red tie and red socks.

“Indeed, a Lady in Red is no mere wallflower,” Iveta Trakhimchyk, the Lady in Red at Kempinski Hotel Beijing, said. “We are approachable, attentive and curious, but discrete and cultivated at the same time; good-mannered and polite, but also discerning. We all share the Kempinski perspective on luxury that it must be rare, must be felt and must be original. In fact, we are always ready to pick up on small hints that might reveal how we can add a dash of magic to a guest’s stay.”