Users' feedback

While companies welcome the digital recruiting trend, many students find this new way saves time and money.

Zhu Hongwei, a senior student at Tongji University in Shanghai, found online recruitment convenient because it saves travel time and avoids the risk of contracting disease. His university opened its online job recruitment events on March 5.

Zhu has since taken two online interviews and is waiting for the results, one with video-sharing website Bilibili, the other with Xueersi, a K-12 tutoring company of the TAL Education Group.

Tang Xiaofan, a graduate student at the Chinese University of Hong Kong, says she is not sure whether she can secure a job in Hong Kong, and has started applying online for positions at Chinese mainland companies.

"The online job fair gives us more opportunities, otherwise I cannot afford frequent travels from Hong Kong to Shanghai to take interviews," says Tang.

Shen Yifan, an accounting student at Shanghai International Studies University, says he has got a return offer from the consulting firm PwC where he took an internship during the winter break.

"I previously thought it would be my backup offer, but I accepted it because the competition has become more fierce now," he says.

Talking about the effect of online recruitment events, Qian Dasheng, HR director at Hesai Technology in Shanghai, says that companies, too, are having to raise their game.

Hesai held an online campus recruitment event via Rain Classroom and Kuaishou on Feb 26.

"The lack of timely interactivity means that companies must be more creative. For instance, you can bring in several hosts to make the event more interesting and vivid," Qian says.