Lebanese-born, Paris-raised Mira Mikati experienced early success as a designer. A Parsons and Central Saint Martins graduate, her first creations were sold by Selfridges in London and Bon Marché in Paris in the early 2000s. Enjoying her early fashion moment, she relocated to Beirut in 2004 and co-founded concept store Plum, referenced by many stylistas as the Colette-meets-Dover Street Market of the Middle East.

Fast-forward a decade and Mikati has switched gears again to set up her Mira Mikati London-based fashion label. It's suffused with fun, color, cartoon graphics, frenzied innocence, emojis, travel and infectious optimism, all backed by classically bespoke tailoring. Her gleeful cheek (and chic) has hit the sweet spot with street-savvy celebs and their social-media platforms.

For Mikati's autumn/winter 2020 ready-to-wear collection, she takes a family holiday to the American locales of Santa Fe, New Mexico and Utah as inspiration. The designer invokes Wild West codes – think jackets with sheriff's stars, cacti, embroidery of riders on horseback, bandana prints. There's disco, too, with ombré faux-fur jackets, sparkly pink Lurex and metallic fringe on white jackets. Look out for her upcoming summer collaboration with Chinatown Market. You can find Mira Mikati wares in Hong Kong at Lane Crawford, I.T and Rue Madame.