Most Trip.com presale offers are on discount, valid for the year and can be refunded if not used.

Liang believes a hotel is a destination itself.

"Travelers spend most of the time in hotels. So, hotels are major venues for immersion," he says.

He says quality hotels at value prices can draw travelers to a destination where they engage in other consumption, such as shopping and dining.

Shanghai-based online travel-service provider Lvmama says buffet, hotel, flight and scenic spot tickets have become the most popular items.

Travelers can use those services whenever they chose within the year. This will stimulate tourism spending and ease capital pressure on tourism businesses, the company says.

The number of Chinese livestreaming viewers is expected to reach 177 million in the first three months of this year, Beijing-based market-data provider Analysis.cn reports. It represents a 2 percent growth compared with the same period of last year.

The viewing time totaled nearly 134 billion hours from January to March, up almost 30 percent year-on-year.