An ancient village is getting a new lease of life thanks to one man's imagination.

The village, dating back to the Yuan Dynasty (1271-1368), is now a rural haven and a future tourist destination that has been attracting hundreds of thousands of internet users.

Ding Lang has been using his account on the short video app Tik-Tok, or Douyin, to record the local food and landscape at Huanhe village, Dejiang county, Southwest China's Guizhou province, since July 2019.

The village, nestled among the mountains, with its gray-tiled wooden houses and lush trees, is attracting attention from far and wide.

To date, Ding has more than 530,000 followers, many of whom have given a thumbs-up to his work and expressed a strong desire to come and visit.

The popularity of the videos has not just opened a new career for Ding but brought development opportunities to Huanhe.

The 31-year-old was born and bred in Dejiang county. After graduating from college in Jinhua city, East China's Zhejiang province, Ding moved to Jiangmen city in Guangdong province to work on e-commerce platforms for leather shoes in 2012.