This year's move to explore and open more equestrian travel destinations is aimed at helping local ethnic communities build their development capacity by getting them more directly involved in the huge potential of the tourism, cultural and other sectors, he said.

"Horses are an inseparable part of the ethnic community here. We can help the people preserve their valuable heritage and give them a leg up in developing the local economy at the same time," Wutzala said.

"They will be able to access training, certification and other programs to grow the travel, tourism and leisure sectors. They will be able to share and continue their traditions, customs and culture. Tourists and visitors will get many opportunities to experience first-hand the beauty of this place. It is fitting that this is also near the point where four countries meet－China, Russia, Mongolia and Kazakhstan. It has historically been a place where cultural interactions take place. "