Rise in demand

Srivorakul, from aCommerce, said logistics infrastructure in markets such as the Philippines and Indonesia is still in its infancy and is expensive.

"The significant spike in online traffic and e-commerce continues. Business across the entire value chain, from supply chain, logistics, marketing and customer service to e-commerce enablers, is growing significantly," Srivorakul said.

As digital marketing is a large part of e-commerce, he said surging demand for online shopping has created several opportunities for such businesses to acquire new customers more easily.

"Offline shopping will definitely grow back when the pandemic ends, but consumers will not forget the experience they have when doing their shopping online," Srivorakul said.

Pang, from Shopavision, who is eager to expand to other Southeast Asian markets such as Malaysia, Indonesia and Thailand, said she hopes to make livestream commerce an integral part of people's lifestyles in the region, as is the case in China.

"We are definitely interested in collaborating with Chinese partners and have lots to learn from them," she said.