Chinese smartphone vendor Oppo is banking on strong camera capabilities to attract consumers, with its latest flagship smartphone featuring a high-end lens the company jointly developed with Sony.

The latest smartphone, called Oppo Reno5 Pro+, comes with cutting-edge cameras, with its primary lens being an IMX766 sensor, which was jointly developed with Sony. The sensor is able to intake 63.8 percent more light in comparison to IMX586 sensor, which translates to brighter and clearer photos and videos, Oppo said.

The new smartphone sports a quad camera module on the rear, with a 50 megapixel primary camera, 16 megapixel ultra wide angle lens, 13 megapixel telephoto shooter, and a 2 megapixel macro sensor. Its telephoto lens offers a 5x hybrid zoom. Oppo Reno5 Pro+ also has a 32 megapixel selfie shooter on the front.

This marks the latest step of a long-time partnership between Oppo and Sony. Oppo said it has a tradition of customizing imaging hardware and it will continue partnering with Sony to explore innovations in imaging sensors.

The move also came as Oppo has made progress in securing a bigger 5G presence in China. In the third quarter of 2020, Oppo grabbed 16.2 percent of China's 5G smartphone market, second only to Huawei Technologies Co, according to data from the market research company International Data Corp.