Mobile phones have become the category with the most potential in the on-demand retail segment, apart from fresh food and groceries, according to a white paper released by Dada Group, China's leading local on-demand delivery and retail platform.

JD Daojia, the local on-demand retail platform of Dada Group, collaborates with electronics stores to promote online purchases of mobile phones across the country. The white paper stated JD Daojia achieved a new milestone at the end of 2020, with more than 6,000 online electronics stores and 150 partner dealers on the platform. The mobile phone category was the fastest-growing category for the company last year.

The white paper noted more than 90 percent of interviewed consumers choosing JD Daojia are attracted by its one-hour delivery service, and 84 percent of consumers are satisfied with the one-hour delivery service.

Moreover, the average delivery time for mobile phones in 2020 was cut by 17 percent compared with 2019, with the fastest order delivered in just 10 minutes.

"Mobile phones offer the most promising opportunities for growth in the age of on-demand retail. JD Daojia has expanded its presence in lower-tier cities and seeks to collaborate with more electronics stores, bringing its convenient one-hour delivery service to a growing consumer base," He Huijian, vice-president of Dada Group, said.

To ensure the safety of high-value orders, Dada Now, the local on-demand delivery platform of Dada Group, selects specially qualified riders who have undergone training through the Dada Now smart logistics system.

"Dada Group is an important partner for JD's omni-channel strategy," said Daniel Tan, president of JD Retail's mobile business unit.

"JD Mobile and JD Daojia have created a micro e-commerce shopping ecosystem that not only helps retailers improve their efficiency, but also gradually changes consumers' online consumption habits,"Tan said, adding they can harness the advantages of combined supply chain logistics technologies and knowledge to contact consumers directly.