Chinese e-commerce giant JD announced on Monday the appointment of Xu Lei, the previously CEO of JD Retail, as president of JD. Liu Qiangdong, chairman and CEO of JD, will devote more time to formulating the company's long-term strategies, mentoring younger management, and contributing to the revitalization of rural areas.

In his new role, Xu Lei will be leading the day-to-day operations and collaborative development of various business units of JD, and continue to report to CEO of the company. 

Xu has been with JD since 2009 and was previously CEO of JD Retail, responsible for the development, operation and strategy of JD's retail business. JD also announced the appointment of Xin Lijun as CEO of JD Retail and Jin Enlin as CEO of JD Health.

"JD has a sound management structure with a large number of excellent business leaders, who, represented by Xu Lei, have a strong belief in JD's long-term business philosophy, proven leadership capability and extensive industry experience," said Liu Qiangdong, chairman and CEO of JD. 

"Looking to the future, the correct long-term strategic design, the growth and development of young talents, and the healthy and coordinated development of various business units will continue to be the driving force for JD in doing the hardest and most challenging, but right and most valuable things for the industry," Liu added.