"The LPL has been trying to help China show its soft power on the international stage. We have added numerous outstanding Chinese cultural elements to the LPL, and have invested many resources and put in a great deal of effort to create quality content that attracts foreign fans."

Xia, who is also an avid promoter of Chinese culture, said this is why she likes to wear different styles of the traditional qipao, or women's dress, during interviews.

"For many foreign audiences, it's a new experience to see traditional Chinese culture featuring in esports. We also sent hanfu (traditional Chinese apparel) as gifts to foreign players, hosts and commentators at the final," Xia said.

"Many of them asked us about the meaning of the graphics on the clothing. Some foreign makeup artists also asked us how to apply makeup with a more traditional Chinese style, and I even taught them how to use a traditional Chinese hairpin."