Beiji village, 88 kilometers from Mohe city center, attracts nearly all tourists to the area and boasts China's northernmost bank and post office, as well as a painted line marking the northernmost point in China.

Tourists look out on the Russian border from the village and also observe the aurora borealis in Shenzhou Beiji Square during summer, when daylight lasts for up to 20 hours.

The local tourism department has been quick to seize the chance brought by Mohe Ballroom.

Last month, the city's bureau of culture, radio, film, television, tourism and sports published several short videos about the song on its WeChat account, inviting tourists to travel to Mohe.

Feng Guangqing, director of the bureau, told China Tourism News: "The local government has developed the tourist industry since 1981.However, due to the long distances involved and inconvenient transportation links, we haven't seen a large influx of tourists like some other well-known tourist destinations.

"The song makes people feel that the city welcomes them, attracting more tourists, especially those who haven't visited Mohe before."

Moreover, on Nov 11, the Mohe authorities published a statement appealing for touching stories about the city.

The statement said Mohe has a long history, profound cultural heritage, and Mohe Ballroom has touched the hearts of millions of people.

Residents can submit their stories about love, family relationships and heroic activities in writing or through audio and video recordings to the publicity department in Mohe.

The appeal launched by the city is aimed at promoting positive energy in society.