Taiwan's JET Optoelectronics Co aims to expand globally amid soaring demand for in-car displays and rear-seat entertainment systems, JET Optoelectronics founder and chairman Jerry Lin said on Friday at the sideline of the Taipei AMPA/Autotronics Taipei.

Speaking at the Taipei Nangang Exhibition Center, Lin expressed confidence in the quick recovery of cross-Straits supply chains amid its move to raise its profile in the industry while generating the capital needed to reach new markets.

Raising demand for in-car entertainment

Amid reports that autonomous cars are coming and will revolutionize how people travel, the chairman stressed that commuters would surely ask for more entertainment in their cars. "What are you going to do in your self-driving car? Watch online TV or watch whatever content you have on your smartphone."

Thanks to 5G, travelers will indeed require the ability to stream content directly from their phones, he continued. "So those are the two platforms that we are working on," he went on. "It's tough to say which will go mainstream because most automakers want different types of systems to stand out against their competitors."

Against this backdrop, JET Optoelectronics is already working with major automakers to stream content on a car's entertainment system. Lin expressed hope that Level 3 (Conditional Driving Automation) and Level 4 (High Driving Automation) autonomous cars will further boost demand for in-car entertainment.

The critical difference between Level 3 and Level 4 automation is that Level 4 vehicles can intervene if things go wrong or if there is a system failure. In this sense, these cars do not require human interaction in most circumstances, meaning travelers can put their attention on something else during their commute.

The development of an OS-based infotainment system that can connect with various mobile devices and networks makes JET Optoelectronics' in-car entertainment system even more versatile and creates higher value and competitiveness for customers.