The prefecture's scenery is delightful and ever changing. Flowers bloom in a riot of colors in spring, and the vast plateau north of Tochigi prefecture is full of greenery in summer, making it a popular resort. Because of the large difference in altitude between regions, in autumn beautiful red maple leaves tantalize the eye, and in winter the prefecture's many hot spring resorts are popular.

The shrines and temples of Nikko, together with their natural surroundings, in the northwestern part of Tochigi, are listed as a UNESCO World Heritage Site.

Regarded for centuries as a sacred site and known for its architectural and decorative masterpieces, these buildings and structures are closely associated with the history of the Tokugawa shoguns.

From central to southern Tochigi prefecture lies a vast plain. In addition to motor vehicle and other manufacturing industries, the area also features rich regional agricultural production, represented by strawberries, the output of which is the highest in Japan.