Gentle Monster, a well-known South Korean eyewear brand, opened its largest in the world flagship store in Beijing Taikoo Li Sanlitun on Thursday.

The opening of this store marks the brand's revolutionary move to unleash creative energy like never before. Expansive artistic vision and fresh retail experiences celebrate the brand's continued pursuit to inspire and ignite the new generation of shoppers.

Betting on the huge market potential, the brand has launched 17 flagship stores in 14 cities across China since it opened its first-ever China market store in Beijing Taikoo Li Sanlitun North District in 2016. Its "Future Retail" proposition redefined the brick-and-mortar retail experience and has continued to re-image the future of retail.

As the brand's spring board in the China market, Gentle Monster's move to the South District, occupying the most prominent entrance space of Taikoo Li Sanlitun, gave the brand a chance to push further the expressive nature of retail art, enabling the store to become a new landmark for Taikoo Li Sanlitun.