CSSC Carnival Cruise Shipping Limited, a joint venture between China State Shipbuilding Corporation and Carnival Corporation, unveiled its new cruise brand, Adora Cruises, in Shanghai on Friday to tap the local market.

The company's first two built-in-China large cruise ships, currently under construction in Shanghai Waigaoqiao Shipbuilding Corp, will sail under this new brand name in the future.

Yang Guobing, chairman of CSSC Carnival Cruise, said: "The building of large cruise ships under Adora Cruises in China also reflects the strength of the country's shipbuilding industry and its technology, and our strong commitment to contributing to the development of the local cruise industry and to the economy."