To deepen the integration of vocational education with industries, the company has set up e-commerce training centers in many cities across the country. For instance, a 3,000-square-meter e-commerce industrial zone was built near a cluster of vocational schools and universities in Tianjin's Haihe district. Teachers and students from nearby have free entry into the place where they can learn and practice the whole process of a livestreaming promotion event.

As Inmyshow remains to be in close contact with loads of enterprises who seek to develop new media business, it also serves as a bridge that links job hunters and corresponding positions.

"Enterprises send us their recruitment requirements, then we turn to those vocational schools and universities we've been cooperating with to match a suitable one for them," Guo explains.

Currently, Inmyshow has signed cooperation contracts with around 50 vocational schools across the country. The Shulan Vocational School in Jilin province is among them.

Fang Yajie, president of the school, highlights the importance of promoting school-enterprise cooperation for the further development of vocational education and deeper integration of education with industry.

He says that, in relation to the pillar industry of Shulan city, the school has been running courses in such fields as rural tourism, modern agronomy, e-commerce and agricultural machinery.

The school has also maintained close cooperation with local enterprises, including travel agencies and scenic spot operators, which enables students to have a hands-on experience in varied positions before graduation.

The school started to partner with Inmyshow in November 2021. After that, a series of training sessions were co-conducted by both sides to cultivate more talent for the sound development of local e-commerce sector in Shulan.

"That's a solid step for promoting school-enterprise cooperation," says Fang.

"We plan to equip students and local e-commerce practitioners with required new media skills to bolster the selling of agricultural products and other local specialties."