Online discounter PDD Holdings announced?on Monday the company will roll out its cross-border e-commerce platform Temu in Australia and New?Zealand starting March 13 as part of its broader push to help Chinese manufacturers boost their global reach.

The Chinese-made products sold on Temu in North America will be available for Australian consumers, the company said. To attract domestic merchants, Temu will offer a series of preferential policies like exemption of deposit and commission fees.

It will provide infrastructure services including warehousing, cross-border logistics and after-sales services for Chinese manufacturing enterprises that expand their presence in overseas markets, PDD Holdings said.

Other integrated solutions including language services, product standards, intellectual property rights and legal aid will also be offered.

Temu, launched in the US in September, has since gained popularity among consumers there as it offers a wide selection of merchandise, such as apparel, consumer electronics, jewelry, shoes, bags, cosmetics and baby products at competitive prices. Most are shipped directly from factories or warehouses in China.