The 30th edition of ATM has put a focus on sustainable tourism with the theme: "Working Towards Net Zero", and a high-level forum on the theme draws tourism officials, business representatives among others, who discuss how travel should tackle the climate crisis.

Abed Al Razzaq Arabiyat, managing director at Jordan Tourism Board, Walid Nassar, Minister of Tourism of Lebanon, and Sujit Mohanty, Chief of United Nations Office for Disaster Risk Reduction (UNDRR), Regional Office for Arab States were among the panel speakers early on May 1.

The ATM is to feature a series of other events including promotion shows, forums and related special activities in the following days.