ISTANBUL -- Chinese smart devices maker Honor unveiled its new mobile phone on Tuesday at a ceremony held in Istanbul, Türkiye's largest city.

Renowned for its durability, the Honor X9a model is the first of Honor's X series to debut in Türkiye. The 175-gram, 7.9-mm phone broke sales records in its first week, selling 87 percent more than other phone series.

Sun Jingfei, Honor's country manager for Türkiye, described Honor's 13,000 staff, seven R&D centers and almost 300 patents as a reflection of fast growth in such a short period since it split from Chinese tech giant Huawei two years ago.

Cinar Turhan, the corporate communications and PR manager, said the company has developed a cellphone ecosystem to offer a fast and synergic user experience and has been investing in customization services.

Founded as a sub-brand of Huawei, Honor primarily develops and sells smart devices like smartphones, tablet computers and wearable technology.