The Tibetan culture is like a shining pearl of Chinese culture and cultures of the world at large. At present, the world is in an era that prioritizes globalization and informatization. In this backdrop, it is essential to keep up with the times and increase the vitality of the Tibetan culture.

China has invested immensely and used a variety of methods to protect, develop and carry forward the Tibetan culture.

Liu Jie, an associate professor at the Institute of Chinese Borderland Studies of the Chinese Academy of Social Sciences, said according to research and field investigations, the Tibetan culture should be integrated closely with the development of the tourism industry. Promotion of tourism will help spread the Tibetan culture to the whole country and the world.