Athletic apparel brand Lululemon has opened its 101st store recently on the Chinese mainland after having entered the market ten years ago, as the company has gradually expanded its reach and diversified its product portfolio to attract sports-loving Chinese consumers.

San Yan Ng, senior vice president of Lululemon China, said that over the past ten years, the company has been energized by the opportunity to create products and experiences that have a positive impact on the way people feel.

"Since entering the Chinese mainland market in 2013, we have built strong communities centered around our stores that have enabled us to share our love of the sweat life and establish authentic connections with our guests," said Ng.

Lululemon has created Worn by Us, a short film that looks at the stories behind ten Lululemon products from the perspectives of ten Lululemon community members. The film talks of their journeys of transformation over the past 10 years, including athlete Zhou Guanyu learning to get faster by slowing down and actress Celina Jade finding her own definition of beauty.

The campaign will be presented to the public through various online and offline activities.

As part of the campaign, Lululemon has collected 300 stories from its community and selected 52 stories to be shared with the broader community in digital and physical versions. Throughout May, Lululemon will continue working with its "ambassadors" to host various community events to build connections with old and new community members.

Lululemon currently operates 101 stores across 36 cities on the Chinese mainland.