The 2023 International Canoe Federation Dragon Boat World Cup is also being staged in Zigui on the Yangtze River. The event began on Tuesday and is scheduled to end on Friday.

Zheng said large-scale dragon boat races are often held in Zigui. Local residents are fond of the sport, but paddlers should be aware of dangerous rapids on the river.

In Wangusi village, Zigui, more than 1,300 residents share the surname Qu. They proudly identify themselves as descendants of Qu Yuan through ancestral written genealogical records that trace their lineage for generations.

Qu Jiaming, the village's Party secretary, who identifies himself as the 68th-generation grandson of Qu Yuan, said: "The festival holds greater significance for us than Spring Festival, as it attracts visitors who come to learn about our traditions, including those who share the surname Qu. The culture related to Qu Yuan and the festival has boosted rural vitalization in the village."

Visitors, including students who arrive for study tours, immerse themselves in the village's culture by engaging in activities such as picking local navel oranges and paddling dragon boats.

"It's our responsibility to promote Qu Yuan's spirit, and I try my best to integrate it into village management practices," Qu Jiaming said.