In 2015, Samkyi, who lives in Changjiangyuan, started a cooperative to train villagers to make Tibetan handicrafts, including carpets and pulu, or woolen fabrics. "I have been fascinated by the production of such handicrafts since childhood, but I was worried that if nobody passed down these skills, they would be lost someday in the future," Samkyi said.

Her cooperative now has 26 members from her village, and last year each of them was awarded a 40,000 yuan bonus for making the handicrafts.

Namjil, the herdsman, has taken to livestreaming platforms to sell produce from his pasture, including mutton and yak meat.

He now has 12,000 followers on the Douyin platform, and his business employs six people. At a single livestreaming event, Namjil sold all the meat from seven sheep within four hours.

"With our fine ecology and environment, I proudly tell my buyers that our produce is truly green and free of pollution," he said.

xuwei@chinadaily.com.cn