Global presence

Similar to Netflix's global expansion, China's leading video streaming companies look beyond the borders of China.

With a focus on creating beloved Asian content and bringing it to the world, iQIYI launched its international app in 2019, distributing thousands of episodes of TV dramas, variety shows, documentaries and over 500 films in more than 190 countries and regions.

2023 saw Chinese dramas continue to enthrall global audiences and advertisers, as they contributed more than 50 percent of total revenues in 2023 for iQIYI International, according to the company's earnings report.

"Story of Kunning Palace led rankings in many markets, setting record high metrics for Chinese content on our overseas platform. Meanwhile, A Journey to Love also dominated many charts in South East Asia, North America and Australia during the broadcasting period," said Gong.

Additionally, the company has been developing original productions in Southeast Asian languages for local markets and distributes them worldwide.

Rampas Cintaku, a Malay-language drama, is a prime example. The 2022 hit show has enthralled a global audience with over 100 million views. iQIYI recently debuted the Malaysian drama in the Chinese mainland, further spreading its appeal beyond its home turf.

Gong said that in 2024, his company will continue promoting Chinese dramas and local content in partnership with Southeast Asian TV stations, and seek diverse IP monetization opportunities.