Situated more than 20 kilometers east of Tian'anmen Square, Beijing's burgeoning sub city-center stands as a beacon of progress and promise, poised to usher in a new era of dynamic growth only 10 years after it was first floated.

The coordinated development strategy for Beijing, Tianjin and Hebei province was proposed by President Xi Jinping at a meeting on Feb 26, 2014, after his inspection tour of the capital.

In May 2016, the central government began implementing plans to establish the Beijing sub city-center, with the first phase involving laying the foundations and addressing challenges that would arise during the development stages.

The first and second phases of the city's municipal administrative office area have been completed, and more than 30,000 staff members have moved to live and work in the center, a significant factor in ensuring its viability.

A total of 61 Beijing municipal State-owned enterprises and their subsidiaries have relocated to the sub city-center.

Meanwhile, new cultural, recreational and entertainment facilities have added to the area's appeal. Universal Studios Beijing has based itself there, along with the Beijing Performing Arts Center, Beijing Library and the Grand Canal Museum of Beijing, which opened in late December, all enriching residents' daily lives.

The sub city-center is also attracting an increasing number of visitors from other areas of Beijing who like to enjoy cultural and entertainment activities, such as spending weekends strolling around Central Green Forest Park or exploring the Grand Canal Museum's exhibitions.

Hu Jiulong, the deputy director of the sub city-center management committee, has an affinity for the area and wants to move there from his current home in downtown Beijing.

"My greatest wish is to move here as soon as possible," he told China Daily. "The place has been updated in all aspects. I especially appreciate the environment here, and as a sports enthusiast I hope to make this my home," he said, adding he commutes using suburban trains and the subway system.