Chinese home appliance maker Hisense Group has unveiled its self-developed large language model called Xinghai, as part of its broader push to accelerate the application of artificial intelligence technology into the television industry.

Li Wei, president of Hisense Visual Technology Co Ltd, said computing power, algorithms and data are the three major technologies underpinning the development of AI-powered TVs, adding the newly launched LLM boasts improved human-machine conversation abilities across multiple application scenarios.

LLMs refer to computer algorithms that are trained with copious amounts of data and are capable of generating content such as images, text, audio and video. They are the key technology behind Sora, a new text-to-video generator developed by US-based research company OpenAI that has recently taken the world by storm.

The company also showcased its 110-inch and 98-inch mini LED TVs, the world's first foldable laser TVs, 8K laser TVs and laser vehicle-mounted solutions during the 2024 Appliance & Electronics World Expo that ran from March 13 to 17 in Shanghai.

Statistics from Beijing-based consultancy All View Cloud, or AVC, which specializes in home appliances, showed that TV sales reached 31.42 million units nationwide last year, down 13.6 percent year-on-year, while related sales revenues totaled 109.8 billion yuan ($15.3 billion), a fall of 2.3 percent year-on-year.