While Momonary markets itself as women's clothing, Zeng has recently noticed an increase in male customers, who she believes have been pulling off their Momonary outfits with style.

"I don't believe in assigning genders to clothing," Zeng stated firmly. "For me, fashion is all about self-expression. There used to be rigid labels attached to clothing, but recent years have seen a shift toward breaking down these barriers. As long as our customers feel empowered wearing our clothes and expressing themselves, that's all that matters."

Zeng attributes her open-mindedness about fashion to her hometown. "In Chengdu, it's easy to be yourself. You can dress however you like, and people won't judge you — at most, they might just be a little curious about your outfit."