Italian brand Prada announces the appointment of director and actress Jia Ling as its newest brand ambassador. Distinguished by her ability to transition from comedy to directing, she is at the forefront of contemporary filmmaking.

Renowned for her consistent creativity, Jia Ling is one of China's most acclaimed actresses. Her extensive presence on stage and on the screen spans several years and includes seven appearances at the Spring Festival Gala. In 2021, her directorial debut and performance in Hi, Mom led her to become the highest-grossing female director worldwide for a single film. Most recently, she worked both as a director and as an actress on the 2024 film YOLO – reaching the top of the Chinese New Year box office.