The China Brand Fair 2024 recently kicked off in Budapest, capital of Hungary, which aims to help Chinese brands better expand into Central and Eastern Europe.

Conforming to the Belt and Road Initiative, the three-day fair was held by the Trade Development Bureau of China's Ministry of Commerce.

The fair has attracted nearly 10,000 professional buyers from Central and Eastern European countries such as Hungary, Poland, Slovakia and Serbia, and more than 270 Chinese companies have presented their high-quality products here.

Inspur Zhuoshu Big Data Company, a big data service provider, is one of the most popular exhibitors.

The company gives full play to the value of data and offers a wide range of services including data aggregation, storage, governance, analysis, circulation and trading.

According to the company, data has become a major driving force for the new round of technological revolution and could empower the high-quality development of a country's society and economy.

Against such a backdrop, the company said it will continue to develop more services based on different business scenarios and amplify its presence in foreign emerging markets, thereby contributing to the further growth of the global digital economy.

liuzizheng@chinadaily.com.cn