In the Xizan Ecological Goji Berry Manor in Zhongning county, Ningxia Hui autonomous region, lush clusters of vibrant "red rubies" weigh down the branches as farmers move through the fields, harvesting the abundant fruit.

With the accelerated renewal of goji berry varieties, innovative planting techniques, and advanced processing equipment being rapidly adopted, the demand for a stable and reliable power supply in these planting bases has increased significantly.

"Power supply is essential for irrigation, fertilization, harvesting, and processing goji berries," said an executive of the goji berry manor.

To better support the development of this local specialty industry, power supply officials in Zhongwei have taken proactive measures to engage with goji berry planting bases. Since late June, the local power supplier has organized multiple inspections and maintenance of power lines and equipment.

Staff have assisted in identifying and addressing potential electrical hazards and tailored power supply plans to ensure sufficient irrigation during critical growth periods, according to State Grid Zhongwei Power Supply Co.

Through high-quality power services, local goji berry firms can use electricity safely, making Zhongning goji berries the "golden key" to rural revitalization, helping farmers harvest the "fruit of prosperity," and paving the way for economic success.