Over decades, local herders and manufacturers in Ordos city of China's Inner Mongolia autonomous region have transformed the city into a global leader in high-quality cashmere production, earning it the title of "cashmere capital".

Follow China Daily reporter Martyn as he hears from industry experts, local manufacturers and international visitors who share insights on the unparalleled quality and potential of Ordos cashmere. From the rich history of cashmere farming to the latest innovations in the industry, Ordos is connecting with the international market and writing a new chapter in its development.

Whether you're a fashion enthusiast or simply curious about this luxurious fiber, click the video to gain a fascinating glimpse into the heart of the cashmere industry.