A selection of 80 types of cultural and creative products centered on the Beijing Central Axis were displayed at a showcase event on Friday at Beijing's Hong'en Temple, where a themed post office was opened on the same day.

At the showcase event, the resource development department of the Beijing Bureau of Culture and Tourism unveiled 80 Central Axis-themed products developed by the Beijing Gifts brand, relevant museums and parks. The event also highlighted 14 Beijing Gifts stores and themed post offices along the Axis.