Meanwhile, DADA, a LEGO character created specifically for LEGOLAND Shanghai Resort made its public debut aboard the themed float together with the classic characters of Jester, Mike and Amy.

Another major highlight was LEGOLAND Shanghai Kids Reporters, which calls for a team of junior journalists aged from 7 to 12 to help deliver the reports on the latest developments leading up to the resort's official opening in 2025.

Throughout the festival, the LEGOLAND Shanghai Resort-themed float will also appear in major commercial hubs across Shanghai, showcasing the resort's design elements and LEGO figures.

Located in Jinshan District's Fengjing Town, LEGOLAND Shanghai Resort is compromised of a theme park with eight themed lands and a themed hotel, offering over 75 rides, shows and attractions.

The project by Merlin Entertainments marks China's first international LEGO-themed resort catering to families with children aged 2-12.