日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Companies

Luckin Coffee to ramp up global expansion

By WANG ZHUOQIONG | China Daily | Updated: 2024-11-01 09:15
Share
Share - WeChat
Consumers dine at a Luckin Coffee store in Shenyang, Liaoning province, in August. [Photo provided to CHINA DAILY]

Chinese coffee chain player Luckin Coffee is looking to expand in the United States and other overseas markets amid intensified domestic competition that is impacting same-store sales.

Guo Jinyi, chairman and CEO of Luckin, said during an earnings call on Wednesday that the international market is filled with opportunities, but also presents significant challenges that require patience, time and continuous investment.

Guo said: "We remain both patient and confident in our ability to succeed.

"We are actively evaluating opportunities in the US and other markets."

News outlet Financial Times reported this week that Luckin is considering a US launch as early as next year, targeting cities with large numbers of Chinese students and tourists, such as New York.

The report also suggests that Luckin Coffee plans to undercut US incumbents by selling drinks priced around $2 or $3.

Luckin expanded its presence in Singapore a year and a half ago. The company opened eight new stores there in the quarter, bringing the total number of stores to 45.

Guo said that the company's initial attempts in Singapore resulted in financial losses, but these experiences provided invaluable insights into the complexities of overseas operations.

The company will continue to increase overseas investment in areas such as store expansion, supply chains and branding.

Considering the maturity and competitiveness of the US coffee market, Luckin intends to approach its expansion strategy there with careful consideration and a disciplined execution plan, Guo said.

"With fierce competition in the Chinese coffee sector, overseas expansion and the possibility to regain trust from the capital market might be strategic options for Luckin. However, the tarnished reputation brought by its previous scandal on the capital market might affect Luckin's branding image in the US," said Jason Yu, general manager of Kantar Worldpanel China.

Luckin's Guo said that the company will continue to focus on domestic markets, given the large potential of the coffee industry in China.

According to Luckin's financial results for the three months ended Sept 30, the company's quarterly revenue stood at 10.8 billion yuan ($1.45 billion), a 41.4 percent year-on-year increase. Net profit was 1.3 billion yuan, reflecting a net margin of 12.8 percent.

The operating profit of self-operated stores was 1.75 billion yuan, with a self-operated store operating margin of 23.3 percent, compared to a store-level operating profit margin of 23.1 percent in the same quarter of 2023.

Same-store sales growth for self-operated stores in the third quarter was down 13.1 percent, compared to a growth of 19.9 percent in the same quarter of 2023.

This decline reflects domestic consumers' sensitivity toward price and fierce competition, said Yu. "As the number of coffee shops increases without a similar increase in the number of customers, the profit from each individual store is going to take a hit," Yu said, adding that this is a widespread challenge among coffee chains across the country.

In the fourth quarter, Starbucks China has faced a 14 percent decline in comparable store sales, driven by an 8 percent decrease in average product prices and a 6 percent drop in comparable transactions.

The company has accelerated its expansion into lower-tier cities and new county-level markets, where the performance of newly opened stores continues to exceed that of those in higher-tier cities, said Starbucks China.

The coffee shop chain opened a net 290 stores, entering 78 new county-level markets.

Yu is concerned about the prospects of their penetration strategy where coffee consumption at county-level stores is often seen just as "social currency" and not a necessity.

"Starbucks continues to face challenges in China somehow, as the overall consumer spend remained soft and consumers are increasingly opting for a cost-effective option when it comes to coffee consumption," Yu said.

Top
BACK TO THE TOP
English
Copyright 1994 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 色片网站在线观看 | 99热只有这里有精品 | 综合网婷婷 | 咪咪色影院 | 91精品国产综合久久精品图片 | 中文第一页 | 91黄色免费视频 | 亚洲成av| 天天干天天干天天操 | 婷婷九九 | 亚洲午夜免费视频 | 日韩欧美一区在线 | 福利综合网 | 天天干免费视频 | 一区二区三区四区视频 | 天堂久久精品 | av狠狠干 | 国产黄色一区 | 99视频精品| 成人黄色激情视频 | 99热在线观看 | 美女av在线免费观看 | 少妇综合网 | 特级西西人体444www高清大胆 | 最新日本中文字幕 | 国产精品图片 | 色吊丝av中文字幕 | 欧美特大黄 | 黄色在线观看国产 | 国产精品欧美一区二区三区 | 成人免费播放视频 | 成年人网站在线免费观看 | 一级免费av| 国产免费黄色大片 | 免费av在线播放 | jizz日本在线观看 | 亚洲a网 | 手机在线成人 | 国产 欧美 在线 | av九九| 99亚洲精品|